This pole addresses projects (mainly SEE projects under AoI 4.3) tackling cultural resources as endogenous development factor. SEE experiences in this field are ambiguous: while the topic was appreciated by applicants (a high number of proposals were handed in), few projects managed to demonstrate a clear value added in view of transnationality or sustainable economic development. Therefore capitalization activities should focus on identifying innovative approaches and best practices with high employment relevance. The outcomes of this pole should furthermore include recommendations in view of a more targeted future project development, indicating in which specific areas transnational action is the right tool for addressing culture related development potentials - and in which not.


Cultural resources, defined as the totality of material and immaterial cultural assets, are at the heart of the European Union´s and the regional/macro regional identity, supporting the construction of a common culture and historical European space, in times when diversity is a challenge of globalisation.  Culture plays a most important role and impact on competitiveness growth and economic sustainability in stimulating new technologies and innovative potentials. Using cultural assets, new demand of products and services from existing traditional know-how and skills are create and developed in public-private partnerships and participatory public spaces. There is a series of multiplier effects related to sustainable growth and development of culture in tourism, acknowledging the fact that Europe is ranging as the first rate tourism destination in the world.  Cultural tourism has much potential and many assets to offer, also contributing to local empowerment and job creation.

The discussion in Bucharest (SEE Annual Event 2013) showed a great amount of possible synergies between the pole's projects centering on the role of cultural heritage in reaching the following aims:

1)      Developing of transnational energies for sustainable growth areas especially in rural surroundings

2)      Furthering rising employment and investments by sustainable production based on cultural heritage and developing new skills and services in this process

3)      Closing the gap between urban and rural areas by sustainable tourism based on cultural heritage

4)      Encouraging Public-Public and third Sector Partnerships and co-operation between different levels of public stakeholders in raising the public awareness of cultural heritage and securing its maintenance

5)      Heightening the acceptance and visibility of cultural heritage and encouraging entrepreneurship

6)      Better access to cultural heritage, e specially for disabled persons

7)      Conceiveculture not onlyas a costforthepublicsector but as an opportunityforeconomicdevelopment, especiallyforthe private sector.

Main target groups:

1)      Local inhabitants of areas of cultural heritage

2)      Public decision makers on the local, regional, national and European level

3)      Possible private investors and SMEs

4)      Cultural tourism, both tourists and enterprises

5)      Management authorities, NGOs and specialists in cultural heritage



DANUBE LIMES BRAND project: Prof. Dr. Andreas Schwarcz - University of Vienna, Department for History


- SEE Thematic Seminar 'INCLUSIVE SEE: Capitalising experiences for inclusive growth and job creation in the Southeast Europe area 2014+' with the participation of the pole projects - Split (Croatia), 17/09/2013. The seminar, apart from having been an opportunity for the Thematic Poles to fine-tune their synergies/capitalisation process, was a unique moment for project partners to influence the future of Territorial Cooperation in the area. It aimed at achieving some concrete conclusions from the different workshops which could be a valid input for the preparation of the new transnational cooperation programmes in the area, Danube and South East Gateway, mainly considering the future topics to be covered (thematic objectives). The presentations made during the seminar can be found here and the outcomes achieved here.

- Exchange of knowledge:

  • Set up a LinkedIn discussion group for the thematic pole
  • Definition of main discussion focusses
  • Extension of the pages of the Pole leader website to include thematic pole contents

- Identify gaps of knowledge regarding the valorization of cultural resources

-  Cross-project´s participation and presentations:

  • Organisation of project´s events via Google Calendar
  • Cross-references in project´s newsletters and websites
  • 1st Danube Limes Brand Strategy Conference, 16-18 September 2013
  • INTOURACT PM Balaton/HU (Roberto Righi), 1-3 October 2013
  • CMC PM Maribor/SLMeeting in Sibiu: 1 week October 2013
  • SYCULTOUR, international conference Heraklion/GR on cultural & responsible tourism, 17-18 October 2013
  • SUSTCULT PM, Veszprem, HU (Silvia Comiati), 30 October 2013
  • CHERPLAN, Berat in Albania, November 2013
  • PPP4BROADBEND Conference Bled Golf Hotel/SLO (Andrijana), 14 November 2013
  • Danube Limes Brand PM, Vienna/AT, 9-10 December 2013
  • Danube Limes Brand PM Sofia/BG, 23-25 March 2014
  • CMC PM Sibiu/RO, April 2014
  • Danube Limes Brand PM Osijek/HR, 18-19, June 2013
  • Danube Limes Brand 2nd DLB Strategy Conference Bukarest/RO, 24-26 September 2014 - Final International Conference
  • Danube Limes Brand Promotion Event, Viena, 27-28 June 2014
  • Danube Limes Week, each Danube country, 30/06-06/07 2014
  • - Organisation and implementation of Pole 13. Half-day workshops:

    • Identify possible events/dates
    • Identify main knowledge gaps, possible topics and working tools
    • Implements 1-2 joint events

    -  Exchange of best practice models and strategies:

    • Exchange of final project outputs and results
    • Share information about potential chanllenges
    • Increase visibility of culture projects

    - Explore new funding opportunities and joint projects:

    • Identification of funding opportunities
    • Discussion of future cooperation projects


    - Cross-projects participation and presentation

    - Exchange of best practice models and strategies in managing cultural heritage between the projects

    - Increase cooperation between SEE projects for technical WP related to the realization of study/survey in order to capitalize lessons learned and prevent replication

    - Joint dissemination measures

    - Development of guidelines and action plans for management of cultural heritage

    - Standardization of norms and policy making systems

    - Developing measures of education and training for the certification of skills connected with cultural heritage management




    Related files:
    pdf Thematic Pole 13 Factsheet_Jan14.pdf
    xls Thematic Pole 13 Roadmap.xls