Second meeting of the SEE projects Communication Network

On the 10th of November in the Mercure Buda hotel, the South East Europe Transnational Cooperation Programme through its Joint Technical Secretariat (JTS), organized a second meeting dedicated to project communication.

The main aims of this event were to:
- assess the current status of the projects' communication
- provide an analysis and exchange of good practices
- create a framework for the discussion of further collaboration opportunities between the projects and the programme in the area of communication.

The secretariat focused on exchanging best practices and ideas on different communication actions as well as on providing useful tips on how to improve project communication. It also provided general guidance with regards to the focus of communication actions, highlighting what are the methods that work and what should be avoided, what areas could be improved and how, and lastly, how could the programme assist the projects as well as how can the projects assist the Secretariat in exchange.
All in all, the Secretariat stressed such aspects as Time, Resources and Support whit a clear emphasis on Results.

Four projects have been invited to present their achievements in various fields of communication.

  • EU WATER project's presentation focused on their website and revealed best practices regarding this area of project development. It highlighted what should be, from the project's point of view, communicated on the first page, detailed how to manage the updating of the information provided on the entire website as well as how to make the information more user friendly (for example by providing a glossary with all the acronyms and abbreviations used on the website).
  • F.A.T.E.project's focus was on an innovative aspect of the project promotion strategy: the triple event. The presentation focused on how to attract participants to the event, how to distinguish between which groups to target to maximize the number of participants and, most importantly, how to distinguish between the best methods to implement while communicating with different target groups.
  • DanubeParks' project presentation was related to best practices regarding the internal communication and what improvements they implemented after a study had been conducted in this particular topic. The study was conducted in collaboration with the Bristol Business School from the University of West England. The study attempted to answer such aspects as do project partners understand accurately the project objectives, do they use all the communication tools available, is trust among members existent and constant and lastly, what are the challenges that hindrance this particular type of communication.
  • Finally, SEE MMS project discussed about using WebTV for project dissemination, presenting both the advantages and hindrances such a method entails. The presentation answered the question of how can thins method be sued more efficiently by stressing the need to focus on good production, targeted dissemination, contextualization, personalization, all to achieve the maximization of project communication

The event also tackled a more practical side of communication through the four thematic work groups that encouraged the participants to think outside the box:
- workgroup 1 focused on facilitation and improving the internal communication
- workgroup 2 tackled the issue of website construction while also referring to website creation and maintenance tools
- workgroup 3 dealt with dissemination and how to reach a wider public and
- workgroup 4 focused on innovative communication tools and using the social media.